Newspaper advertising has undoubtedly changed within recent years. Hybrid cars and cell phones have changed too. Change is inevitable and not always as bad as it may seem. The stories of the closures of major newspapers, like the Rocky Mountain News and the Seattle Post-Intelligencer, have been widely publicized. With these stories have come the […]

The new technology that allows short-run newspapers to be cheaper than a newsletter, offering more content space in a more professional format, also allows the opportunity to sell advertising in a way other short-run print products don’t offer. When people hear “newspaper,” they automatically are okay with the norm of advertising inside of it. Newsletters […]